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Prerequisites

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Connecting Meta Ads

Once you’ve set up Adspirer with your AI client, connect Meta:
  1. Open your AI assistant (ChatGPT, Claude, Claude Code, etc.)
  2. Say: “Connect my Meta Ads account”
  3. Enter your email address when prompted
  4. Review and accept the Meta Ads disclaimer — you must check the box acknowledging that Adspirer operates independently from Meta’s account enforcement systems before proceeding
  5. Adspirer opens your browser for OAuth authorization
  6. Sign in to Meta Business Manager and select the Business Manager(s) you want to grant access to
  7. Approve permissions (read campaign data, create ads, manage budgets)
Business Manager-wide import. When you grant access to a Business Manager, Adspirer discovers every ad account inside that BM, not just the one you happened to click during OAuth. The Manage Accounts modal at adspirer.ai/connections lists all of them so you can pick which ones to activate.
The disclaimer confirms that you authorize Adspirer to read your campaign data and manage ads through Meta’s official Marketing API, and that Adspirer is not responsible for any account actions taken by Meta (security reviews, restrictions, or account disabling).
Verify the connection: 
Check my connected ad platforms
You should see every Meta ad account discovered from your Business Manager listed with name, ID, and active status. Activate the ones you want the agent to work with from the Manage Accounts modal.

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Asset handling across ad accounts

When you ask the agent to launch a creative the agent finds in a different ad account in the same Business Manager, Adspirer offers to copy that creative into the target account before creating the campaign. This is opt-in per call — the agent asks before copying so you stay in control of which ad account holds which assets. Per-account asset discovery (image, video, creative) is scoped to the specific ad account you’re targeting so you don’t get false “asset not found” errors when the asset lives one BM over. Cross-account safety. If you ask the agent to add an ad to an ad set — or an ad set to a campaign — that actually belongs to a different one of your accounts, Adspirer catches the mismatch up front, names both accounts, and points to the right tool to list the correct entity, instead of letting Meta return a misleading “missing creative” error. Deselected (inactive) ad accounts are also write-protected: the agent can’t create or change ads in them until you re-activate them from the Manage Accounts modal.
Adspirer has Meta approved Ads Management Standard Access. This means Adspirer uses Meta’s official Marketing API with verified permissions to read campaign data and manage ads on your behalf.Meta’s account enforcement systems operate independently from Adspirer. Any account actions taken by Meta — including security reviews, restrictions, or account disabling — are governed by Meta’s Community Standards and policies, not by Adspirer.

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What You Can Do (37 Tools)

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Performance Analysis

  • get_meta_campaign_performance — Pull metrics for campaigns, ad sets, or individual ads
  • get_meta_adset_performance — Middle-layer analysis: spend, CTR, CPA, ROAS broken down by ad set within a campaign — see which audience segments perform best without going to individual ad level
  • analyze_meta_ad_performance — Deep analysis of ad-level performance with recommendations
  • get_meta_audience_insights — Audience breakdown by age, gender, and interests
  • analyze_meta_audiences — See which audience segments perform best
  • analyze_meta_wasted_spend — Identify campaigns with poor ROAS and recommend cuts
  • detect_meta_creative_fatigue — Identify ads losing effectiveness over time
  • explain_meta_anomaly — Diagnose sudden changes in performance (CPA spikes, CTR drops)
  • get_meta_ad_creatives — View creative details for ads in a campaign
Which conversions Adspirer counts. Performance and results reporting count the conversions Meta actually reports — including Pixel custom events (e.g. a Calendly booking), lead-form submissions, Messenger conversations, and offline conversions — with a per-event-name breakdown (“5 invitee_select_time events,” not “5 custom conversions”). Lead-gen and sales campaigns are treated as conversion campaigns in wasted-spend, anomaly, and budget analysis, so the agent won’t tell you a lead-gen campaign is “optimizing blind.” If you recently optimized for a custom Pixel event and saw 0 conversions in older reports, newly collected data now counts it; historical numbers backfill separately.The Meta performance dashboard also shows a conversion breakdown of every action type and highlights the purchase-class event that reconciles with the “Results” column in Meta Ads Manager. So when a “Conversions (all actions)” headline looks higher than Ads Manager — because Meta sums add-to-cart, initiate-checkout, purchase, and more — you can see exactly which figure matches, instead of chasing a phantom discrepancy.

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Targeting & Research

  • search_meta_targeting — Find audiences by interests, demographics, behaviors
  • browse_meta_targeting — Explore Meta’s targeting categories
  • list_meta_custom_audiences — View existing custom audiences (database lists, lookalikes, website, engagement)

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Location & geo targeting

Geo targeting is set as part of campaign and ad-set creation — you describe it in plain language and Adspirer builds the correct Meta targeting:
  • Cities, regions, ZIP/postal codes, and countries, including city + radius (“everyone within 20 miles of Austin”). Multiple cities, each with its own radius, work in a single ad set.
  • Location reach modes — control who in a location you reach: people who live there, were recently there, or are traveling to / interested in it.
  • Safer edits — when you change an ad set’s locations with update_meta_ad_set, the new geo targeting merges onto the existing targeting rather than replacing all of it, so a location-only edit doesn’t wipe your audiences and placements.

Local Meta campaign with city + radius targeting.

Open in Cursor

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European Union (EU/EEA) targeting — DSA disclosure

The EU Digital Services Act (DSA) requires every ad set that reaches an EU/EEA country to declare who the ad is for. When you create or update an ad set that targets the EU/EEA, supply:
  • dsa_beneficiary — the person or organization the ad benefits (required for EU/EEA-targeted ad sets)
  • dsa_payor — the entity paying for the ad (optional; defaults to the beneficiary)
These fields are sent only when an ad set actually targets the EU/EEA — non-EU ad sets are unaffected (Meta rejects DSA fields on them). Without a beneficiary, Meta blocks EU-targeted ad sets, so Adspirer asks you for one up front instead of letting the launch fail.

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Campaign Creation

  • select_meta_campaign_type — Choose between Image, Video, or Carousel based on your creative
  • discover_meta_assets — Check if you have existing creatives in Meta
  • validate_and_prepare_meta_assets — Verify images/videos meet Meta’s requirements (dimensions, file size, aspect ratio)
  • create_meta_image_campaign — Launch single-image campaigns (supports lifetime budgets, end dates, placement controls)
  • create_meta_video_campaign — Launch video campaigns (supports lifetime budgets, end dates, placement controls)
  • create_meta_carousel_campaign — Launch multi-card carousel campaigns (supports lifetime budgets, end dates, placement controls)
  • create_meta_dco_ad — Create dynamic creative optimization (DCO) ads — supply multiple headlines and body texts and Meta mixes-and-matches them; Adspirer auto-enables dynamic creative on the target ad set for both image and video
  • duplicate_meta_campaign — Duplicate an existing campaign with optional modifications

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Lead generation

  • list_meta_lead_forms — View lead forms configured in your ad account
  • get_meta_lead_form_submissions — Pull lead submissions from a specific form

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Account & pixel management

  • list_meta_instagram_accounts — View connected Instagram accounts
  • list_meta_pixels — View Meta Pixels configured in your ad account

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Optimization

  • optimize_meta_budget — Reallocate budget based on ROAS or CPA performance
  • optimize_meta_placements — Shift spend to best-performing placements (Feed, Stories, Reels, etc.)

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Ad set & ad management

  • add_meta_ad_set — Add ad sets to existing campaigns (supports lifetime budgets, end dates, placements, multi-advertiser opt-out)
  • add_meta_ad — Add ads to existing ad sets
  • update_meta_campaign — Change budgets, bids, or targeting
  • update_meta_ad_set — Update ad set budgets, targeting, or schedule
  • update_meta_ad — Update ad creative or status
  • pause_meta_campaign — Stop campaigns or ad sets
  • resume_meta_campaign — Restart paused campaigns
  • list_meta_campaigns — List all campaigns with status and budget
  • get_meta_campaign_details — Detailed campaign info
  • list_meta_ad_sets — List ad sets in a campaign
  • list_meta_ads — List ads in an ad set

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Campaign Creation Workflow

Meta campaigns follow a 6-step workflow. Skip steps and the campaign will fail validation. 
1. get_connections_status
   ↓ (verify you're managing the right Meta account)
2. search_meta_targeting
   ↓ (find your target audience)
3. select_meta_campaign_type
   ↓ (image, video, or carousel?)
4. discover_meta_assets
   ↓ (check existing creatives)
5. validate_and_prepare_meta_assets
   ↓ (verify asset URLs meet Meta requirements)
6. create_meta_*_campaign
   ↓ (image/video/carousel — campaign created PAUSED)

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Example Prompts

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Analyze Performance

Pull Meta Ads metrics and flag underperforming campaigns.

Open in Cursor

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Detect Creative Fatigue

Find fatigued creatives with declining click-through rates.

Open in Cursor

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Create an Image Campaign

Meta image campaign with creative validation and audience targeting.

Open in Cursor

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Optimize Placements

Compare CPA across Feed, Stories, Reels and recommend shifts.

Open in Cursor

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Audience Analysis

Audience breakdown by demographics and interest-based ROAS.

Open in Cursor

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Creative Assets: What You Need to Know

Adspirer does NOT generate images or videos. You provide the creative URLs.

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Supported Asset Sources

  • Google Drive (public or shared links)
  • Dropbox (public links)
  • Amazon S3 (public URLs)
  • Any publicly accessible image/video URL

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Meta’s Creative Requirements

The validate_and_prepare_meta_assets tool checks these automatically:
  • Image ads: 1080x1080px minimum, JPG or PNG, under 30MB, 1:1 or 4:5 aspect ratio
  • Video ads: 1080x1080px minimum, MP4 or MOV, under 4GB, 1:1 or 4:5 or 9:16 aspect ratio, 1-240 seconds
  • Carousel ads: 2-10 cards, each 1080x1080px, JPG or PNG
  • Text limits: Primary text 125 chars (recommended), headline 27 chars, description 30 chars

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Budget Guidelines

  • Minimum: $5/day per ad set (Meta’s requirement)
  • Recommended: $20+/day for meaningful data
  • Testing: Start with $30/day split across 2-3 ad sets to find winners
  • Scaling: Once you find ROAS above 3.0, increase budget 20-30% every 3 days

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Best Use Cases for Meta Ads

  • E-commerce: Visual products (fashion, home goods, beauty)
  • Demand generation: Reach cold audiences with interest-based targeting
  • Retargeting: Re-engage website visitors, cart abandoners (also see Google Display Ads for retargeting across the open web)
  • Video storytelling: Brand awareness campaigns with Reels or Stories
  • Lead generation: On-platform forms (though LinkedIn often performs better for B2B)

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Troubleshooting

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”Ad account not connected” error

Re-authenticate your Meta Business Manager: 
Connect my Meta Ads account
Make sure you select the correct ad account during OAuth. If you manage multiple accounts, you may need to reconnect with admin permissions.

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”Asset validation failed” error

Common causes:
  • Image/video URL is private (not publicly accessible)
  • Wrong dimensions (Meta requires minimum 1080x1080px)
  • File too large (30MB for images, 4GB for video)
  • Unsupported format (use JPG/PNG for images, MP4/MOV for video)
Run validation separately to diagnose: 
Validate this Meta creative: [your URL]

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“Campaign creation failed” error

Most common reason: skipping workflow steps. Meta campaigns require all 6 steps in order. If you jump straight to create_meta_image_campaign without running validate_and_prepare_meta_assets first, it will fail. Adspirer now catches the most common failure causes before they reach Meta and explains them in plain language:
  • Missing pixel on a conversion objective — a conversion-optimized ad set needs a Meta Pixel (or custom conversion). Adspirer flags this up front instead of letting Meta return the cryptic “promoted object fields missing.” Pass a pixel, or pick a non-conversion objective. Use list_meta_pixels to find yours.
  • Carousel cards — each card needs an image, a headline, and a landing-page URL (a carousel-level URL covers cards that don’t set their own). Adspirer validates every card before submitting and accepts the same existing_image_hash its asset discovery returns, so you can build carousels straight from creatives already in your account.
  • Wrong account — if the campaign, ad set, or ad you referenced lives in a different one of your ad accounts, Adspirer names the right account instead of failing deep inside Meta. See Asset handling across ad accounts.
If you’re using agent skills, the AI enforces the correct workflow automatically.

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Creative fatigue detection not working

The tool needs at least 14 days of data per ad. If your ads are newer, it can’t detect fatigue yet. Wait until ads have run for 2+ weeks.

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FAQ

No. Meta treats Facebook and Instagram as placement options within the same campaign. When you create a Meta campaign through Adspirer, you choose placements (Feed, Stories, Reels, etc.) that span both platforms. You can’t create Instagram-only campaigns through the API.
No. Adspirer manages campaigns, not creative production. You provide image/video URLs. For AI-generated creatives, use tools like Midjourney, DALL-E, or Runway, then upload to Google Drive/Dropbox and provide the link.
Yes. Create multiple ad sets with different creatives (different image URLs) but the same targeting and budget. After 7 days, use analyze_meta_ad_performance to see which creative wins, then pause the losers and scale the winner.
Meta Ads: Best for demand generation (reaching people who don’t know you exist) and visual products. Interest-based targeting. Lower intent but cheaper clicks.Google Ads: Best for demand capture (reaching people actively searching for solutions). Keyword-based targeting. Higher intent but more expensive clicks.
Adspirer pricing is based on tool calls, not ad spend. Free tier: 15 calls/month. Plus: 49/mofor150calls.Pro:49/mo for 150 calls. Pro: 99/mo for 600 calls. Max: $199/mo for 3,000 calls. A typical Meta campaign creation uses 4-6 tool calls. See full pricing.
Last modified on June 17, 2026