Amazon Ads Integration | Adspirer

Manage Amazon Ads with AI — 61 tools for Sponsored Products, Sponsored Brands, and Sponsored Display. Create campaigns by ASIN, track ACOS and ROAS, and find wasted spend.

Amazon Ads Integration

Adspirer’s newest ad platform brings Amazon advertising to your AI assistant. Create and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with 61 specialized tools. Build campaigns from your ASINs and SKUs, run AUTO or MANUAL keyword targeting, get Amazon-native bid and keyword recommendations, and track ACOS and ROAS — all from a conversation. Multi-region advertiser profiles (NA, EU, FE) are discovered and routed automatically, and every campaign is created PAUSED so you can review before it spends.

Prerequisites

• An Amazon Advertising account (create one here)
• Products listed on Amazon under a Seller or Vendor account
• Amazon Brand Registry — required for Sponsored Brands campaigns
• Adspirer account connected via Claude Code, Cursor, or any supported AI client

Connecting Amazon Ads

Adspirer connects to Amazon Ads through OAuth using Login with Amazon (LwA). Once you’ve set up Adspirer with your AI client, connect Amazon:

1. Open your AI assistant (ChatGPT, Claude, Claude Code, etc.)
2. Say: “Connect my Amazon Ads account”
3. Adspirer opens your browser for Amazon authorization
4. Sign in with Login with Amazon and approve the requested permissions (read campaign data, create campaigns, manage budgets)
5. On connect, Adspirer imports each Amazon advertiser profile as an ad account — the first becomes active, and you can activate the others later

Adspirer discovers advertiser profiles across all three Amazon regions (NA, EU, and FE) and routes requests to the correct one automatically. Tokens refresh server-side, and your credentials are never stored client-side.

Verify the connection:

Check my connected ad platforms

You should see your Amazon advertiser profiles listed with profile name, account ID, region, and active status. To target a specific Amazon account, the assistant uses that profile’s ID (profile_id) — find them anytime with list_amazon_profiles.

There is no Amazon sandbox — campaigns run against production. To protect your spend, Adspirer creates everything PAUSED so you can review the campaign before launching it.

What You Can Do (61 Tools)

Accounts

• list_amazon_profiles — List your Amazon advertiser profiles across NA, EU, and FE, with profile IDs, regions, and active status

Campaign Management (SP + SB + SD)

• list_amazon_campaigns — List campaigns across Sponsored Products, Brands, and Display with status and budget
• create_amazon_sp_campaign — Create a Sponsored Products campaign (created PAUSED)
• create_amazon_sb_campaign — Create a Sponsored Brands campaign (created PAUSED)
• create_amazon_sd_campaign — Create a Sponsored Display campaign (created PAUSED)
• update_amazon_campaigns — Update name, budget, or bidding strategy across campaign types
• pause_amazon_campaigns — Pause one or more campaigns
• resume_amazon_campaigns — Resume paused campaigns
• delete_amazon_campaigns — Archive campaigns

Sponsored Products Structure

• list_amazon_ad_groups / create_amazon_ad_groups / update_amazon_ad_groups / delete_amazon_ad_groups — Manage ad groups within Sponsored Products campaigns
• list_amazon_product_ads / add_amazon_product_ads / update_amazon_product_ads / delete_amazon_product_ads — Manage the product ads (your ASINs/SKUs) inside each ad group
• list_amazon_keywords / add_amazon_keywords / update_amazon_keywords / delete_amazon_keywords — Manage keywords for MANUAL targeting (bids, match types)
• list_amazon_negative_keywords / add_amazon_negative_keywords / delete_amazon_negative_keywords — Block irrelevant search terms to cut wasted spend
• list_amazon_targets / add_amazon_targets / update_amazon_targets / delete_amazon_targets — Manage product and category targeting

Sponsored Brands Structure

• list_amazon_sb_ad_groups — List Sponsored Brands ad groups
• list_amazon_sb_ads / update_amazon_sb_ads / create_amazon_sb_ad — Manage Sponsored Brands ads across all 7 ad types (productCollection, video, brandVideo, storeSpotlight, autoCollection, manualCollection, productCollectionExtended)
• list_amazon_sb_creatives / update_amazon_sb_creatives — Manage Sponsored Brands creative assets
• list_amazon_sb_keywords / add_amazon_sb_keywords / update_amazon_sb_keywords / delete_amazon_sb_keywords — Manage Sponsored Brands keywords
• add_amazon_sb_negative_keywords — Add negative keywords to Sponsored Brands campaigns
• list_amazon_sb_targets / add_amazon_sb_targets / update_amazon_sb_targets — Manage Sponsored Brands product and category targets
• add_amazon_sb_themes — Add theme-based targets to Sponsored Brands campaigns

Creative Assets

• upload_amazon_asset — Upload a creative asset (for example a brand logo required by productCollection ads)
• search_amazon_assets — Find existing assets in your Amazon account library

Recommendations & Budget Intelligence

• get_amazon_keyword_recommendations — Suggested Sponsored Products keywords for your ASINs
• get_amazon_bid_recommendations — Suggested Sponsored Products bids by keyword or target
• get_amazon_sb_keyword_recommendations — Suggested keywords for Sponsored Brands
• get_amazon_sb_bid_recommendations — Suggested bids for Sponsored Brands
• get_amazon_budget_recommendations — Recommended budget changes based on performance
• get_amazon_budget_usage — How much of each campaign’s budget is being consumed

Reporting & Analytics

• get_amazon_campaign_performance — Campaign metrics including impressions, clicks, spend, sales, ACOS, and ROAS
• get_amazon_search_terms — The actual search terms shoppers used to find your ads
• get_amazon_report — Retrieve an async Amazon report by report ID once it’s ready

Amazon-Specific Analytics

• analyze_amazon_wasted_spend — Find keywords and targets spending without converting
• optimize_amazon_budget — Budget reallocation recommendations based on ACOS and ROAS
• get_amazon_product_performance — Per-ASIN/SKU performance breakdown
• analyze_amazon_placements — Compare performance across placements (top of search, product pages, rest of search)
• analyze_amazon_targeting — Evaluate keyword and product targeting effectiveness
• get_amazon_purchased_products — Cross-sell view of what shoppers actually bought after clicking your ads

Power Tool

• amazon_unified_api — Direct access to Amazon’s Advertising API for advanced operations not covered by the dedicated tools above

Sponsored Products Creation Workflow

Sponsored Products campaigns follow this workflow:

1. get_connections_status
   ↓ (verify Amazon Ads is connected)
2. list_amazon_profiles
   ↓ (pick the advertiser profile / region to advertise under)
3. get_amazon_keyword_recommendations + get_amazon_bid_recommendations
   ↓ (find keywords for your ASINs and suggested bids)
4. create_amazon_sp_campaign
   ↓ (campaign created PAUSED — you review before launching)

A Sponsored Products campaign has a full structure underneath it: campaign → ad groups → product ads (your ASINs/SKUs) → keywords (AUTO or MANUAL targeting) → product/category targets → negative keywords. You can build all of it in one conversation or add to an existing campaign later.

Example Prompts

Check Performance

Amazon campaign metrics with ACOS and ROAS.

CopiedCopy promptOpen in Cursor

Create a Sponsored Products Campaign

Sponsored Products campaign by ASIN with keyword research.

CopiedCopy promptOpen in Cursor

Find Wasted Spend

ACOS-based wasted spend analysis with negative keyword suggestions.

CopiedCopy promptOpen in Cursor

Launch a Sponsored Brands Campaign

Sponsored Brands productCollection campaign with brand logo.

CopiedCopy promptOpen in Cursor

ACOS, ROAS, and Amazon-Native Metrics

Amazon reporting uses retail-specific metrics that differ from other ad platforms. Adspirer surfaces them directly:

• Impressions, clicks, CTR, spend — standard delivery metrics
• Purchases and sales — units ordered and attributed revenue
• ACOS (advertising cost of sales) — ad spend ÷ attributed sales, expressed as a percentage. Lower is better. ACOS is the metric most Amazon advertisers optimize toward.
• ROAS (return on ad spend) — attributed sales ÷ ad spend. ROAS is the inverse of ACOS: higher is better.
• Per-ASIN / per-SKU performance — see which products your ads are actually selling, not just campaign totals
• Cross-sell / purchased products — what shoppers bought after clicking, even if it wasn’t the advertised ASIN

The key difference from Google, Meta, TikTok, and LinkedIn: Amazon attributes sales of your actual products, so ACOS and ROAS are tied to real retail revenue rather than off-platform conversion events. Use get_amazon_campaign_performance for the rollup, get_amazon_product_performance for the per-ASIN view, and get_amazon_purchased_products for the cross-sell view.

Reporting is asynchronous

Amazon Reporting v3 generates reports asynchronously. Adspirer requests a report, then polls Amazon until it’s ready, and get_amazon_report retrieves it by report_id once complete. For large date ranges, a report may still be processing when first requested — ask the assistant to check again in a moment, or pass the report_id to get_amazon_report.

Sponsored Brands & Brand Registry

Sponsored Brands campaigns require Amazon Brand Registry. Sellers supply a brand entity ID during creation, and productCollection ads require a brand logo asset. Upload one with upload_amazon_asset (or reference an existing asset with search_amazon_assets) before creating the ad. If your brand isn’t enrolled in Brand Registry, you can still run Sponsored Products and Sponsored Display campaigns.

Sponsored Brands supports all 7 ad types — productCollection, video, brandVideo, storeSpotlight, autoCollection, manualCollection, and productCollectionExtended — plus a full creative asset pipeline and keyword, target, and theme management.

Best Use Cases for Amazon Ads

• Product launches: Drive visibility for new ASINs that have no organic ranking yet
• Category capture: Show up when shoppers search for your product category (high purchase intent)
• Brand defense and conquest: Protect your branded search and target competitor products with Sponsored Display
• Best-seller scaling: Pour budget into proven ASINs with strong ACOS to grow share
• Cross-sell and catalog depth: Use purchased-products data to find which products to advertise together

Not ideal for: B2B lead generation (use LinkedIn Ads), products sold off Amazon or on your own store (use Google Ads or Meta Ads), brand awareness to a younger consumer audience (use TikTok Ads).

Troubleshooting

”Amazon account not connected” error

Re-authenticate with Login with Amazon:

Connect my Amazon Ads account

If you manage multiple advertiser profiles, confirm the right one is active. List them with list_amazon_profiles and ask the assistant to switch to the correct profile_id (and region) before creating or pulling data.

”Brand Registry required” error on Sponsored Brands

Sponsored Brands campaigns need an enrolled brand. Make sure your brand is in Amazon Brand Registry and that you’ve supplied the brand entity ID. For productCollection ads, upload a brand logo with upload_amazon_asset first. If you don’t have Brand Registry, run Sponsored Products or Sponsored Display instead.

”Report still processing” / no report data yet

Amazon reports are asynchronous (Reporting v3). The report is requested, then polled until Amazon finishes generating it. If a report isn’t ready on the first try, wait a moment and retrieve it again with get_amazon_report using the report_id. Large date ranges take longer to generate.

Campaign created but not spending

This is expected. Adspirer creates every Amazon campaign PAUSED because campaigns run against production (there’s no Amazon sandbox). Review the campaign, then ask the assistant to resume it with resume_amazon_campaigns.

If you’re using agent skills, the AI enforces the correct workflow automatically.

FAQ

How is Amazon Ads billed in Adspirer?

Adspirer pricing is based on tool calls, not ad spend. Free tier: 15 calls/month. Plus: $49/mo for 150 calls. Pro:$99/mo for 600 calls. Max: $199/mo for 3,000 calls. A typical Sponsored Products campaign creation uses a handful of tool calls (profiles, recommendations, create). See full pricing.

Does Adspirer support multiple Amazon marketplaces and regions?

Yes. On connect, Adspirer discovers your advertiser profiles across all three Amazon regions — North America (NA), Europe (EU), and Far East (FE) — and routes requests to the correct region automatically. Each profile is imported as a separate ad account. Use list_amazon_profiles to see them and target a specific one by its profile_id.

What's the difference between Sponsored Products, Sponsored Brands, and Sponsored Display?

Sponsored Products (SP): Keyword- and product-targeted ads that promote individual listings in search results and on product pages. The workhorse of Amazon advertising. No Brand Registry required.

Sponsored Brands (SB): Brand-building ads (logo, custom headline, multiple products, or video) shown in prominent placements. Requires Amazon Brand Registry and supports all 7 ad types.

Sponsored Display (SD): Audience and contextual targeting (audiences-remarketing plus contextual) shown on and off Amazon — strong for retargeting and competitor-product placements.

Do I need Amazon Brand Registry?

Only for Sponsored Brands. Sponsored Products and Sponsored Display work without it. To run Sponsored Brands, enroll your brand in Brand Registry, supply the brand entity ID, and upload a brand logo with upload_amazon_asset for productCollection ads.

Will Adspirer launch my Amazon campaigns automatically?

No. There is no Amazon sandbox, so campaigns run against production. Adspirer creates everything PAUSED so you can review it first. When you’re ready, ask the assistant to resume the campaign with resume_amazon_campaigns.

Is my Amazon advertising data secure?

Yes. Adspirer connects via OAuth through Login with Amazon — your Amazon credentials are never stored client-side. Tokens refresh server-side, and all connections are HTTPS-encrypted. You can revoke access at any time from your Amazon account’s connected-apps settings.

Related Documentation

• Google Ads Integration
• Meta Ads Integration
• TikTok Ads Integration
• LinkedIn Ads Integration
• Campaign Creation Workflows
• Pricing & Plans